We hear stories every day about the perils of identity theft. It can not only impact a person’s credit, but in some cases, their entire lives.
ID theft is not an isolated incident. In fact, identity theft was the number one complaint consumers made to the Federal Trade Commission for 15 consecutive years.
Do you offer your employees a robust identity theft protection plan as part of their benefits package? About 36% of companies offer some form of ID theft protection services as an employee benefit. This voluntary benefit is a great way to distinguish you as an employer who cares. Employees have a sense of security when they know they have a plan to protect their finances and future.
If enrollment in this benefit is not as robust as it could be, maybe it’s time to beef up your communications.
Promote the Need for Identity Theft Protection
Your employees may have questions about identity theft protection services. What exactly is ID theft? How is it different from credit card fraud? Why do I need ID theft protection? Communications should seek to solve these concerns.
Lay out the stakes. Credit card fraud is a quick and deliberate attack that’s solved with a phone call to the credit card company. Identify theft is more complicated since it’s designed to duplicate a person’s identity. The thief’s goal is to take as much as they can until they are caught. If employees are not protected by a solid ID theft plan, they could potentially lose everything
In today’s world, most hackers launch network attacks where they attempt to crack weak passwords. Add to the benefit and point employees in the direction of training to learn about safe data management practices. These include the use of strong passwords and the avoidance of suspicious email links and websites.
Communicate About ID Theft Protection During Open Enrollment
During open enrollment, your employees feel overwhelmed as they try to navigate through all the options. After learning about their other benefits, they might not have the bandwidth to process more information. Identity theft protection is usually an employee-paid benefit. So, use your communications to emphasize its worth.
Make it easy with targeted pieces of information about ID theft protection services. Lay out what the benefit entails and why it makes sense. Recovering from identity theft is a stressful process that takes time and money. A protection plan assists with some of the associated costs. These can include phone bills and postage, notary fees, costs of obtaining credit reports, and maybe legal fees. Of course, each carrier’s benefits will differ.
Carriers will have resources you can mine for data, so why make more work for yourself? Use those materials for source information and to answer common questions. Attach downloadable fact sheets to videos, place flyers in gathering spaces like lunchrooms and copy rooms and ask managers to distribute materials in meetings.
Engage with Real-Life Stories About the Value of ID Theft Protection
Engage employees with real-life scenarios that show the benefit in action. Stories add credibility behind the value of the ID theft protection benefit and create connections. Employees love to read about their co-workers and how the company’s benefits make a difference in their lives. Use stories throughout your various communications— newsletters, videos, even posters with pictures.
Helping employees stay safe and secure and protect their personal information is a great service. Thorough communications help employees appreciate the value of this benefit.
I’ve worked in employee benefits communications for almost a decade now. As a graphic designer and communications expert, I’ve seen and created my fair share of pieces. These include guides, newsletters, postcards, posters, narrated videos and more. Benefits are complex and the stakes are high, so I feel good about helping clients deliver meaningful and visually appealing materials.
Not everybody has the luxury to work with a professional communications services firm to design their campaigns. If you’re in a DIY situation, this blog post teaches best design practices to improve benefits communications.
Best practices show a thoughtfully constructed layout combined with well-crafted text results in better comprehension. So remember to spend some time on design as you prepare to talk about your company’s benefit programs.
Employees rely on you to educate them on new offerings, changes to their current plans, or any perks that may be available. Design is a strategy to grab their attention and make it easier to navigate complicated information.
Here are five best design practices to give your materials that visual edge.
1) Have a Focal Point
At first glance, your piece needs a visual focal point. In a newsletter, for example, use a catchy headline in a bold font to reel in your employees. If you’re introducing new cost-saving benefits this year, make them stand out with a headline that reads something like: “Guess What’s Coming in 2018? New Benefit Offerings to Help You Save Money!” A visually striking headline is one best design practice that will make your employees want to read more.
2) Use Quality Photography
Quality stock photography is another best design practice that improves benefits communications. Select photos that help personalize your messages. You could take it a step further and use photos of your own employees to communicate your company’s benefit offerings. Balance text with memorable images to spark employees’ attention and communicate in a visually pleasant way.
3) Pick a Color Scheme
Simplify your newsletter with a minimum of two to three colors. If your company has a specific color palette or branding guidelines, add some of those elements to create best design practices. This insures the “look and feel” is compliant.
A color scheme brings a sense of harmony and balance to the layout. If you want to direct your employees to take action on a specific task, you could apply your company logo color to a call-out box. This draws more attention to the eye and helps guide your employees to take action.
4)Use Enough White Space
Allow enough space in between paragraphs, columns, images and text boxes to help identify where content belongs. I can’t tell you how many times I’ve come across pamphlets or brochures where the text from one column ran into another. This is clearly not a best design practice! When text and imagery are spaced proportionately on a page, it makes it easier to read and understand the material.
5) Keep Your Fonts Simple
Just as the context you’re communicating is important, your font choice is just as crucial. I typically stick with two fonts, at a minimum. Too many different fonts make your newsletter feel cluttered and turns away readers.
A helpful way of incorporating good font usage in your newsletter is to use a typeface from a font family such as Arial or Franklin Gothic. This enables you to apply a bold, italic or semi-bold font from the same family and not go overboard with competing font choices. This best design practice will improve your benefits communications
These simple adjustments to your designs will win over your employees. They will stay engaged and interested in learning the value of their benefit programs.