The Value of Video and Audio for Employee Communications

The Value of Video and Audio for Employee Communications

There are many ways to communicate information to employees. Some are more successful than others, when you know your employees’ communications preferences and what works in your organization. If you haven’t tried it already, research tells us the value of video and audio. Content distributed through video and audio (like podcasts) is one of the most powerful ways to ensure your message sticks with your audience.

In fact, research says people process visuals 60,000 times faster than plain text. The value of video and audio for employee communications is endless; some ways include interaction, repetitiveness, and savings.

Value of Interactivity

Have you ever noticed people can become distracted while you’re giving a regular PowerPoint presentation? They check their phones, stare out the window or worse yet, nod off a bit. That’s a sign there may be better ways to get your message across. It starts with a robust mix of communications tactics, like print, presentations, and especially, audio and video. In the digital world we live in, more and more people recognize the value of audio and video to get their information.

At Trion, we use the cloud-based technology, Brainshark, to create narrated and often animated video presentations in PowerPoint. These engage our clients’ employees around benefits and allow Human Resources teams to create compelling and interesting presentations. This approach has been extremely successful because of the robust functionality and interactivity of the platform.

Interactive videos keep employees engaged and alert, which helps to effectively communicate important information.

Value of Repetition

When you communicate important information to employees, you can do more than just hope that they’ll remember and comprehend it. You can repeat it – over and over again. Research shows repetition is one of the keys of effective communications.

Stats also show people comprehend illustrated text (or text with design) 83% more effectively than text alone. Sharing content through audio and video supports not only retention, but increases the likelihood information will be shared. Digital content can be passed along easily and quickly, again proving the value of video and audio for employee communications.

Value of Savings

By sending audio and video content to our clients, we help them save time and money. They don’t have to travel to different parts of the company to hold face-to-face meetings with employees. Instead, they can send that information through the computer, using cloud-based technology that doesn’t require any back-end technology on their part. Spouses and dependents outside of the company’s firewalls can access this information. Clients get analytics and other information about how employees consume the information.

Video and audio shows its value in employee communications because it gets straight to the point. This content helps you communicate clear, concise, and valuable information to your employees. Employees can re-watch digital presentations, like Brainshark, which eliminate confusion over core information.

Video and audio is a great add to your marketing/communications mix. It’s a necessary tool that can help your company engage and inform employees, while being mindful of the bottom line.

 

 

Paige McQuillen

Written by Paige McQuillen

Paige McQuillen is a summer marketing intern for Trion. She is a rising Junior at the Catholic University of America in Washington, DC, where she majors in Marketing. Paige enjoys using her creativity in her writing and has previous experience with blogging.

Trion Communications paige.mcquillen@trion-mma.com

How to Reduce the Time You Need to Write Effective Business Emails

How to Reduce the Time You Need to Write Effective Business Emails

When you think of business communications, what comes to mind? A series of webinars? A communications strategy? Several pieces of marketing collateral? That’s fair, but more often than not, it’s something we all do several times a day without even thinking much about it:  Writing an email.

Does an effective business email need as much time and attention as these other, more comprehensive projects? Good question!

Recently, my best friend, who would be first to declare that she’s “not a communicator,” asked me if 20 minutes is too long to spend writing an email. I’ll tell you what I told her: It depends on what you’re trying to achieve.

If your email confirms you’ve received somebody else’s message, yep, 20 minutes is too long. If you want to convey an important message that requires the recipient to open it from a full inbox, and give it the appropriate attention and action? Then, no way! Twenty minutes feels about the right time to write an effective business email.

Most people get about 122 emails a day. On average, we spend only 11.1 seconds reading each before we move on or hit delete. Your goal is to figure out how to compete in those crowded in-boxes. No easy feat, but these tips can help reduce the time you need to write effective business emails.

  1. Start with a meaningful subject line. Don’t call your email “Need by Thursday.” Instead, try something more descriptive like “Transition Project Timeline – Review by Thursday.” This highlights key content, the action the recipient needs to take, and the deadline. All this the recipient even opens your now, more effective business email.
  2. Strike the right balance in tone, content, and simplicity. Write simply (and politely, of course) and include just enough information so your recipient understands what’s needed. Otherwise, you may find yourself answering follow-up questions in subsequent emails. It’s tempting to wax poetic and/or include everything there is to know about a project or subject. But, remember this is an email, not the next great American novel. The purpose of an effective business email is to deliver a specific, action-oriented message. (Use the telephone if a subject requires a lengthy conversation.)
  3. Use paragraphs or lists There is nothing duller than opening up an email and seeing one big wall of text. Remember, we live in the digital age, where people scan information on line. 55 percent of emails are now read on mobile devices. Reading emails on those small screens can be tricky. So make it easy for folks: Break your text up into short paragraphs or lists. Use numbers instead of bullet points if you think there will be a need to refer to a specific item later.
  4. State a clear call to action. Does the recipient need to give feedback or just their approval to move forward? Be specific. Ambiguous requests may result in unnecessary work and/or delays.
  5. Skip the humor and be professional. Along those same lines, use proper punctuation and language. Save the emoticons, acronyms, and excessive punctuation for casual communications. The elements that make jokes work, such as good timing, delivery, and tone, do not carry through in an email. While you may be funny in person, your joke may be misconstrued in an email. Humor and effective business emails do not mix.
  6. Check before you send. Before you hit send, reread your email and check for any typos, grammar errors, and misspelling. You might even want to print it out as editing on paper can often reveal things missed on screen. Double check the names and dates. See if anything needs more clarity to make your business email more effective. Depending on the stakes involved (e.g., going to a senior leader, a sensitive message, etc.), consider having someone else take a look at it before you hit send. A fresh pair of eyes often catches mistakes that someone too close to the work may overlook.

Use these tips and you’ll reduce the time needed to write effective business emails.

Anna Li

Written by Anna Li

Anna is an internal communications specialist. Working with key internal stakeholders, she develops and executes the internal communications plan for Trion. She also manages the Trion intranet to help foster greater collaboration and engagement between employees.

Trion Communications Anna.Li@trion-mma.com