We Get Results

The right message delivered in the right way to the right audience at the right time can lead to results like these.

Increased Voluntary Benefits Enrollment
West Pharmaceuticals Transition to New Carrier During Open Enrollment

The Challenge: Increase participation in voluntary benefits offerings.

The Approach: Multiple messages and touch-points across a variety of media highlighting how voluntary benefits supplement Consumer Driven Health Plan (CDHP) coverage.

The Result: Increased participation overall and especially among those enrolled in the CDHP.

Overall increase in participation For Employees enrolled in CDHP
Accident Insurance 57% 243%
Critical Illness 54% 219%

Preventive Care Compliance
Airgas Employee Flu Shot Campaign

The Challenge: Engage an employee population of approximately 15,000. Increase number of employees participating in fully covered flu shots.

The Approach: A simple postcard mailed to all employee homes.

The Result: Increased flu shot participation by 320%

Wellness Engagement
Ricoh Wellness Communications Drip Campaign

The Challenge: Engage employees in wellness by increasing number of employees that follow the wellness page on the Company intranet. Company consists of approximately 26,000 employees.

The Approach: A teaser drip campaign that included videos, emails, postcard to home, and leadership messaging, and portal content.

The Result: Nearly quadrupled number of followers over the course of one month.

A case in point is our annual employee health screening initiative. Their targeted communication campaign helped to almost double participation—from just over 2,000 employees last year, to more than 4,000 this year.

From providing content for internal newsletters, to guiding discussions on benefits branding, to drafting Open Enrollment materials, Trion’s communications specialists truly work as our partners to bring a clear and consistent voice to our benefits communications. They strive to understand our organization’s culture and values in order to deliver the right solutions for our communications challenges. Perhaps best of all, they’ve helped us to identify gaps that we can fill in order to improve employees’ appreciation and understanding of their benefits.

—Vice President, Human Resources, large hospital system

Increased Consumer Driven Health Plan (CDHP) Participation
West Pharmaceuticals 2016 Open Enrollment Campaign

The Challenge: Increase enrollment in consumer-driven health plan for a pharmaceutical group with approximately 3,000 employees.

The Approach: Added enhanced content on CDHP in all existing Open Enrollment communications (newsletter, guide, narrated presentation) and developed a presentation highlighting the features and advantages of the CDHP, delivered as both a live webinar and an on-demand video

The Result: Nearly tripled CDHP enrollment (189% increase) from 2015-2016; CDHP now accounts for 17% of enrollment (up from 6%)