The Value of Video and Audio for Employee Communications

The Value of Video and Audio for Employee Communications

There are many ways to communicate information to employees. Some are more successful than others, when you know your employees’ communications preferences and what works in your organization. If you haven’t tried it already, research tells us the value of video and audio. Content distributed through video and audio (like podcasts) is one of the most powerful ways to ensure your message sticks with your audience.

In fact, research says people process visuals 60,000 times faster than plain text. The value of video and audio for employee communications is endless; some ways include interaction, repetitiveness, and savings.

Value of Interactivity

Have you ever noticed people can become distracted while you’re giving a regular PowerPoint presentation? They check their phones, stare out the window or worse yet, nod off a bit. That’s a sign there may be better ways to get your message across. It starts with a robust mix of communications tactics, like print, presentations, and especially, audio and video. In the digital world we live in, more and more people recognize the value of audio and video to get their information.

At Trion, we use the cloud-based technology, Brainshark, to create narrated and often animated video presentations in PowerPoint. These engage our clients’ employees around benefits and allow Human Resources teams to create compelling and interesting presentations. This approach has been extremely successful because of the robust functionality and interactivity of the platform.

Interactive videos keep employees engaged and alert, which helps to effectively communicate important information.

Value of Repetition

When you communicate important information to employees, you can do more than just hope that they’ll remember and comprehend it. You can repeat it – over and over again. Research shows repetition is one of the keys of effective communications.

Stats also show people comprehend illustrated text (or text with design) 83% more effectively than text alone. Sharing content through audio and video supports not only retention, but increases the likelihood information will be shared. Digital content can be passed along easily and quickly, again proving the value of video and audio for employee communications.

Value of Savings

By sending audio and video content to our clients, we help them save time and money. They don’t have to travel to different parts of the company to hold face-to-face meetings with employees. Instead, they can send that information through the computer, using cloud-based technology that doesn’t require any back-end technology on their part. Spouses and dependents outside of the company’s firewalls can access this information. Clients get analytics and other information about how employees consume the information.

Video and audio shows its value in employee communications because it gets straight to the point. This content helps you communicate clear, concise, and valuable information to your employees. Employees can re-watch digital presentations, like Brainshark, which eliminate confusion over core information.

Video and audio is a great add to your marketing/communications mix. It’s a necessary tool that can help your company engage and inform employees, while being mindful of the bottom line.

 

 

Paige McQuillen

Written by Paige McQuillen

Paige McQuillen is a summer marketing intern for Trion. She is a rising Junior at the Catholic University of America in Washington, DC, where she majors in Marketing. Paige enjoys using her creativity in her writing and has previous experience with blogging.

Trion Communications paige.mcquillen@trion-mma.com

You Can’t Beat Them, So Join Them

You Can’t Beat Them, So Join Them

I just got back from a great conference designed to help graphic designers hone their technical skills and people who run creative agencies (like me) hone their businesses. It was soooo inspirational, I felt almost giddy being there. To my curious, ambitious, and introspective self, it was five days of pure bliss: Traveling with a pack of creatives, hopping from one 45-minute session to the next, learning how to, among other things, apply better process to our practice, design our best lives, and “shut our monkeys” (e.g., quiet that inner voice that says you can’t …).

I felt like a kid in a candy store. I was so excited, that after each session, I wanted, no, I NEEDED to talk about it. But when I looked for someone close by to say, “Wow, wasn’t that awesome??” I was met with this:

We just listened to the genius futurist on the stage predict that, in the not-too-distant future,  graphic designers will be designing human tissue instead of websites. Who wants to discuss? Anyone?

Despite my incredibly focused staring or twitching leg, nobody on either side of me EVER looked up. I was starting to feel very alone until I reminded myself of what I tell clients every day – that burying your face in your smart phone is more than just accepted protocol; nowadays, it’s the way of the world. And not just for employees in retail or manufacturing environments, who don’t sit behind a computer. But, apparently, also for people who are sitting practically on top of you in a cramped conference hall.

The bottom line? We all better get used to it and adjust our communications strategies accordingly.

More mobile—that’s the takeaway. If your communications strategy does not holistically include this approach (along with other media, of course), you’re missing the mark. In the quest to meet employees where they are, know that, by all accounts, they’re on their phones and tablets. So you must be there as well.

There are lots of ways to do it:

  • Develop a mobile-optimized benefits website
  • Push out content and reminders via text
  • Podcast
  • Create a simple video using a cloud-based platform like Brainshark that’s easily accessible from any device, anywhere

Options like these are worth exploring. Because if you’re waiting for them to look up and pay attention to your traditional communications, you may be waiting for a while. You know what they say: “If you can’t beat them, join them.”

For my part, I took my own advice. By day two I had stopped feeling sorry for myself and started texting with a colleague who was also at the conference. Sure, it wasn’t the same as huddling with the strangers around me—or even meeting someone new—but it did the trick just the same.

Jill Sherer Murray

Written by Jill Sherer Murray

As practice leader, Jill has built an award-winning communications practice inside a global consulting firm, and continues to grow the business and the team. She oversees the strategic vision and day-to-day activities in developing employee benefits education and engagement strategies.

Trion Communications jill.murray@trion-mma.com