There are many ways to communicate information to employees. Some are more successful than others, when you know your employees’ communications preferences and what works in your organization. If you haven’t tried it already, research tells us the value of video and audio. Content distributed through video and audio (like podcasts) is one of the most powerful ways to ensure your message sticks with your audience.
In fact, research says people process visuals 60,000 times faster than plain text. The value of video and audio for employee communications is endless; some ways include interaction, repetitiveness, and savings.
Value of Interactivity
Have you ever noticed people can become distracted while you’re giving a regular PowerPoint presentation? They check their phones, stare out the window or worse yet, nod off a bit. That’s a sign there may be better ways to get your message across. It starts with a robust mix of communications tactics, like print, presentations, and especially, audio and video. In the digital world we live in, more and more people recognize the value of audio and video to get their information.
At Trion, we use the cloud-based technology, Brainshark, to create narrated and often animated video presentations in PowerPoint. These engage our clients’ employees around benefits and allow Human Resources teams to create compelling and interesting presentations. This approach has been extremely successful because of the robust functionality and interactivity of the platform.
Interactive videos keep employees engaged and alert, which helps to effectively communicate important information.
Value of Repetition
When you communicate important information to employees, you can do more than just hope that they’ll remember and comprehend it. You can repeat it – over and over again. Research shows repetition is one of the keys of effective communications.
Stats also show people comprehend illustrated text (or text with design) 83% more effectively than text alone. Sharing content through audio and video supports not only retention, but increases the likelihood information will be shared. Digital content can be passed along easily and quickly, again proving the value of video and audio for employee communications.
Value of Savings
By sending audio and video content to our clients, we help them save time and money. They don’t have to travel to different parts of the company to hold face-to-face meetings with employees. Instead, they can send that information through the computer, using cloud-based technology that doesn’t require any back-end technology on their part. Spouses and dependents outside of the company’s firewalls can access this information. Clients get analytics and other information about how employees consume the information.
Video and audio shows its value in employee communications because it gets straight to the point. This content helps you communicate clear, concise, and valuable information to your employees. Employees can re-watch digital presentations, like Brainshark, which eliminate confusion over core information.
Video and audio is a great add to your marketing/communications mix. It’s a necessary tool that can help your company engage and inform employees, while being mindful of the bottom line.
Way back, when I was new to benefits communication, I hardly had any idea what I was getting involved with. Old timers tried to warn me that this niche tested the ability, skills and will of the best in the communications field. Properly communicating to employees the differences between an HSA and an FSA is an art, and not every consultant has the chops to make it.
“Poppycock.” That was my response. I had been in the publishing field for years. How much worse can this be?
Having had enough of my flip attitude, one wizened, battle-scarred consultant pointed a crooked finger in my direction. “You laugh now, you mock our experience and the wars we fought,” the consultant growled.
“But you, YOU,” shaking her finger directly at me for added emphasis, “have never seen how poorly executed benefits communications can devour an employee population from the inside. The CHAOS from carpet bombing employee populations with unintelligible letters and memos. ENTIRE employee populations zombified and beating down the doors of human resource managers. Managers with their own questions and few answers…”
“Whoa,” I rolled my eyes. “Kill the theatrics.”
The consultant pointed to the log in her cubicle, beckoning me to sit.
“Listen to my tale of woe before you dismiss me,” the veteran said as she began to build a fire.
“A campfire… in the office?” I thought to myself. But, sit down I did. What else would you do when someone is about to be escorted out by security for trying to burn down the building? Something had pushed her too far. I needed to hear her story.
“I was there the day the communications died. When it all went wrong. When a thousand benefit plans were ripped asunder and shattered the hopes and dreams of many.”
As the consultant spun her tale, more co-workers gathered by the campfire and took a seat on the log. All of them, might I add, a bit in shock by the scene they were witnessing. The veteran paced back and forth with a wicked grin on her face.
“Come on, you must be exaggerating. No one has ever died because they did not receive their benefit communications!” one of the gathered team members asserted.
“Don’t be so smug,” the veteran answered with a snarl. “Without the necessary communications, anything can happen.
“Why, if they aren’t properly informed on where to go for care, employees may flounder on whether to go to the urgent care or the emergency room,” the veteran continued. “A severe infection may not get treated in a timely matter. A small splinter could cause a serious infection, gangrene could set in…”Tthe veteran paused. “Then… AMPUTATION!” the veteran bellowed.
The assembled audience, their tension relieved, burst out in laughter and eye rolls. They assumed this had all been the gag of a stressed out co-worker.
With a loud “Boom!” the veteran’s fist slammed down on her desk.
“You think this is all a joke!?!?” The veteran screamed in a creepy, high-pitched voice. With malice, the consultant hoisted her hand in the air above the gathering.
Where there had once been a hand, there was now the glistening steel of a sharp, hooked claw at the end of the veterans forearm. Since this was a detail no one had ever noticed before, there was much confusion amongst the team.
Finally, I asked, “Wait… are you able to use FSA or HSA funds for your prosthetic appliance?”
“Good question!” the veteran answered. “Now, THIS is why employee benefit communications are so important.”
It seems there’s a big elephant in nearly every room these days. We live in strange times, when even close family members are divided over certain issues. When good friends might not want to bring up certain subjects.
While this can be painful in our personal lives, it can be downright dangerous in the workplace. You never know when a seemingly innocuous comment will ignite a co-worker’s—or superior’s, or client’s—unconscious bias, and lead us to places no one wants to go.
Naturally, it’s best to avoid bringing up these subjects in the workplace. But what if someone else brings it up? Or worse, what if you’re asked a direct question by someone you can’t just easily dismiss?
Those are tricky situations. However, there are strategies you can use to gracefully, even elegantly, defuse a situation that could easily get out of hand. Here are a few tips to get you started:
1. Change the subject without looking like you’re changing the subject. This is one of my favorites. Of course you’d just like to say, “How about them [insert local football team here],” but that’s not always practical. Instead, use a kernel of the imminent conversation to bring the subject around to something that’s more comfortable for everyone. Something like:
Potential conversation destroyer: “Anyone who voted for that loser is basically a traitor. Did you vote for [him/her]?”
You: “You know, speaking of treason, I went to see Hamilton the other night, and besides being a FANTASTIC musical, I learned a lot about the birth of the country and our founding fathers. Anyone else see it?”
If you’re in a group, hopefully you’ll gain an ally with this who will come to the rescue (even if they haven’t seen the show), and now you’ll be talking about something completely different.
2. Be politely direct. “You know, I’ve always had a personal rule to never discuss politics or religion at work. Is that all right with you?”
This might not always work, but you’re making it clear where you stand and drawing a boundary that the other person must now consciously choose to cross.
3. Invent a distraction. In this case, your smartphone might be your best friend. If your phone is in your pocket, make believe its vibrating, pull it out, and say, “Excuse me, I need to take this, my [brother/aunt/dog] is in the hospital and we’re waiting for word.” Then leave the room to have your make-believe conversation.
Yes, it might not be the most elegant solution, but desperate times sometimes call for desperate measures. When you return, make sure you have a topic of conversation ready that you can immediately launch into, so as to avoid the previous topic.
These are good places to start, but I’m sure you can think of even better ways to defuse a potentially explosive situation. In fact, this might be a good exercise for a team-building situation: “How would you avoid a direct question about religion or politics?” Sounds like a good brainstorm subject to me!
I am, have always been, and will likely always be, the sort of person who “wears his heart on his sleeve,” as the old expression goes. In other words, my emotions are never far from the surface. My wife tells me that I am a man of deep feeling, and I cannot argue.
This, as you might imagine, has its advantages and disadvantages ‒ most of which I will not explore here. But with respect to the workplace, someone like me has to be mindful of his emotional character, and not let it impede interactions with co-workers or, more importantly, with clients.
As you might have seen with some of the other recent blog entries, most of our clients have recently gone through “open enrollment,” meaning the annual event in which all of their employees must choose their benefits for the upcoming year. This is a very high-stress time for us here in the Communications Practice of Trion ‒ and this was my first one. It was a good time to test my adaptation skills.
So for open enrollment and other situations, it’s important that I be able to control my emotions. Of course, it isn’t always easy, so I’m constantly looking for tactics and tips that can help me out. Recently I came upon an article from Psychology Today that has some excellent advice for when your emotions are in danger of escaping your control and wreaking havoc about the office and your co-worker relationships.
1. Select the Situation. If there’s a circumstance that always, without fail, causes your heart to beat fast and your ears to turn red (a sure sign that I’m about to blow), try your best to control for that situation. For me, it’s when clients wait until the last minute to get their changes on a piece back to us, then expect us to drop everything and get those changes done yesterday.
While sometimes this is unavoidable, there are things you can do to reduce the chances of it occurring ‒ one good way is the “drop-dead email.” Draft a note in the friendliest tone possible, explaining that if we don’t have the edits by such-and-such date, we risk not being able to fulfill our timeline, because of this-and-that reason. Now, this will not always work, and perhaps not even most of the time. But it does help to know that you’ve done everything possible to avoid that situation.
2. Modify the Situation. Perhaps there’s a deliverable that you haven’t mastered yet. And trying to master it for the upcoming deadline is making you nuts. Well, maybe this isn’t the time to try and master it. Instead, try switching with a co-worker for something you do well, and hand off this one impossible task. Or, perhaps it’s as simple as asking for help ‒ being afraid to ask can add to stress in a big way.
3. Shift Your Attentional Focus. There’s one thing that’s getting under your skin. You can’t get it off your mind, and if you see it or hear it one more time, you’re going to flip your lid. Well, that’s your fault. You’re in control of yourself, remember ‒ you’re the master of your domain. You choose what to pay attention to, what to let in, and what to refuse to acknowledge. Go ahead, refuse to acknowledge that one thing that bothers you so much. Take a walk instead. Play a quick game of Pokemon. Put on your headphones and listen to the new album you just got.
4. Change Your Thoughts. I’m going to quote the article here, because it’s right on: “At the core of our deepest emotions are the beliefs that drive them. You feel sad when you believe to have lost something, anger when you decide that an important goal is thwarted, and happy anticipation when you believe something good is coming your way. By changing your thoughts, you may not be able to change the situation, but you can at least change the way you believe the situation is affecting you.” Absolutely. You control your thoughts, and you control your beliefs. Take charge of them.
5. Change Your Response. If you can’t do any of the above, harness your willpower and change how you respond to any given situation. If you’ve got to shout or explode, find a quiet room. If you can’t help it, type out that nasty email ‒ but don’t hit send. Just let it sit there until later, and maybe just reading it back to yourself will help you feel better.
We’re almost there! We can see the light at the end of the tunnel as the annual Open Enrollment (OE) season winds down. Phew!
Perhaps you now have time to prepare a home-cooked meal for dinner instead of hitting up the Uber Eats number currently featured in your speed dial. It’s time to give yourself a pat on the back for all the hard work and let yourself breathe a sigh of relief.
As you look forward to the end of the Open Enrollment season and getting into the holiday spirit (can you believe it’s already that time?!), it’s important to consider the overall experience. What went well, what didn’t go so well? What were your strengths and weaknesses? What did you learn? Perhaps not everything went as smoothly as you would have liked, but there is always the ability to learn from your mistakes and make improvements.
Here at Trion, our Communications Team Leader, Jill Sherer Murray, embraces this particular learning method by hosting an annual Open Enrollment Debrief meeting. This gives us a chance to get together to discuss the happenings of this year’s Open Enrollment season, and share what worked and what didn’t. Reflecting on our different processes and procedures, and assessing the results, enables our team to build off of what we learned and polish our strategy or establish a new plan for the next year. Something that may have caused a headache this year can be talked out and analyzed in order to identify a more efficient and effective procedure to reduce the headaches next year.
Don’t wait – get it on the calendar now! Book a time slot in early 2018 so the debrief is on your team’s radar, and participants can make note of anything they may want to discuss while OE thoughts are still fresh.
Life is a constant cycle of living and learning. It’s remarkable to see the improvements that can be achieved based on simple experience and awareness.
Today marks my sixth week here at Trion and the time is truly flying by. As a new member of the Marketing and Communications team, I was very anxious to start my first day. Coming from an insurance/brokerage background and recently completing my bachelor’s degree in Communication Studies, I knew this would be a great fit.
Before Trion, I did not understand the complexity and all the behind the scenes details surrounding the benefits process. I have appreciated my team members’ patience while learning and comprehending new materials, policies and procedures. While I want to be successful in my role, my team recognizes it is not going to happen overnight. Everyone here understands it takes time to learn new things; they encourage and remind of this every day. I couldn’t be happier with my decision to join an amazing team.
Some might think now that open enrollment is here everyone is stressed and frantic, our team actually has an immense communication strategy for each client. I greatly appreciate all the hard work and dedication the team gives. Here are a few things I’ve noticed during my time at Trion.
Communication all around.
There is constant communication throughout the departments. I have been in many positions (and, I am sure you have too) where there has been a lack of communication between co-workers. At Trion, we have weekly meetings to make sure everyone is on the same page. When it comes to projects and assignments, team members are very well prepared. Everyone openly shares what they are working on and when they are unavailable so the next person can jump in. My team members take the time to clearly communicate with me about assignments, products and services to ensure I fully understand.
Collaboration is essential.
Having an open environment where we are free to share our thoughts and opinions, adds value, insight and creativity. My team members are always encouraging me to contribute my ideas and feedback on all projects. Everyone expresses their viewpoints and it’s taken into consideration. Throughout my professional experience, I have worked for many companies where my ideas didn’t matter. When I wanted to speak up and voice my thoughts and concerns, I felt inferior or second-guessed myself. There is none of that here at Trion and I love it. Even if my idea is crazy and doesn’t make any sense, it is good starting point and other team members can run with it.
Clients come first.
We provide above-and-beyond exceptional services to our clients. Making them happy is what keeps us coming in everyday. My team members constantly meet our clients’ requirements and expectations on a daily basis. There are a variety of communication materials for each client; and we customize it to their needs. The team spends a lot of time and effort creating content and visuals to engage readership and educate employees. Utilizing timelines and weekly check ins ensures the materials are presented in a timely manner. We proof and edit all documents multiple times to be certain the content makes sense and there are no errors.
Check out our portfolio page to see previous communication materials for our clients. Let Trion’s communication team help you customize communications to fit your employees’ needs.