Employee communications videos are an increasingly viable and popular way to connect and engage with your staff. While you still may choose other methods for your internal communications (multiple channels are important to make sure your message is heard), adding video to your toolkit is a beneficial way to bring your communications to life. Video grabs employees’ attention faster than email, long presentations, large documents, or lengthy team meetings.
One major reason for the popularity of videos is that they are fast, interactive and entertaining ways to digest information. Data shared by YouTube shows that people watch one billion hours of video on the platform every day. Another benefit of video is analytics. Statistics give you the ability to see how many people viewed your employee communications videos, assess your video strategy, and adjust that strategy if needed.
Employee Communications Videos Connect With Younger Employees
Employee communications videos help you stay relevant in the changing workplace. Gen Z, people born after 1994, has started to graduate college and find jobs. This wave of new employees shows preference for video. A study by Awesomeness shows this generation watches an average of 68 videos each day.
It’s vital to make sure employee communications videos are mobile friendly, since Gen Z can’t remember a time before cell phones. Their preferred way to consume videos is on their phones. Make sure all your employees hear, understand and remember important internal messages by adding video your communications mix.
Short and Sweet Employee Communications Videos Win Attention
Being mindful of your video’s length is a proven way to ensure your message reaches the most viewers possible—and keep their attention. Wistia, a video hosting platform, looked at 564,710 videos and more than 1.3 billion plays to determine the relationship between video length and viewer engagement. What they discovered is viewer engagement is steady up to 2 minutes.
After that two minute mark, there is a significant drop off in viewers. This suggests short and sweet is the best policy. If your employee communications video needs to be longer, put the most important information within the first two minutes.
Adding video to your toolkit is another useful way to bring your employee communications to life. It’s a necessary tool for communications teams who want to ensure all employees receive and pay attention to important messages.
There are many ways to communicate information to employees. Some are more successful than others, when you know your employees’ communications preferences and what works in your organization. If you haven’t tried it already, research tells us the value of video and audio. Content distributed through video and audio (like podcasts) is one of the most powerful ways to ensure your message sticks with your audience.
In fact, research says people process visuals 60,000 times faster than plain text. The value of video and audio for employee communications is endless; some ways include interaction, repetitiveness, and savings.
Value of Interactivity
Have you ever noticed people can become distracted while you’re giving a regular PowerPoint presentation? They check their phones, stare out the window or worse yet, nod off a bit. That’s a sign there may be better ways to get your message across. It starts with a robust mix of communications tactics, like print, presentations, and especially, audio and video. In the digital world we live in, more and more people recognize the value of audio and video to get their information.
At Trion, we use the cloud-based technology, Brainshark, to create narrated and often animated video presentations in PowerPoint. These engage our clients’ employees around benefits and allow Human Resources teams to create compelling and interesting presentations. This approach has been extremely successful because of the robust functionality and interactivity of the platform.
Interactive videos keep employees engaged and alert, which helps to effectively communicate important information.
Value of Repetition
When you communicate important information to employees, you can do more than just hope that they’ll remember and comprehend it. You can repeat it – over and over again. Research shows repetition is one of the keys of effective communications.
Stats also show people comprehend illustrated text (or text with design) 83% more effectively than text alone. Sharing content through audio and video supports not only retention, but increases the likelihood information will be shared. Digital content can be passed along easily and quickly, again proving the value of video and audio for employee communications.
Value of Savings
By sending audio and video content to our clients, we help them save time and money. They don’t have to travel to different parts of the company to hold face-to-face meetings with employees. Instead, they can send that information through the computer, using cloud-based technology that doesn’t require any back-end technology on their part. Spouses and dependents outside of the company’s firewalls can access this information. Clients get analytics and other information about how employees consume the information.
Video and audio shows its value in employee communications because it gets straight to the point. This content helps you communicate clear, concise, and valuable information to your employees. Employees can re-watch digital presentations, like Brainshark, which eliminate confusion over core information.
Video and audio is a great add to your marketing/communications mix. It’s a necessary tool that can help your company engage and inform employees, while being mindful of the bottom line.
It’s time you give your employees a show. Dim the lights, make some popcorn, let them sit back and get ready to be dazzled by your next big blockbuster. That’s right, your blockbuster video. Presenting your internal communications as short, narrated videos is a great way to reach your employee population.
Why choose video for your next benefit communication campaign? Not only are employees expecting it, but video aids comprehension, ensures compliance and it allows for a speedy consistent delivery of your message.
65% of the population prefers a visual approach to learning and 30% prefer an auditory approach. With video communications, theoretically, you can reach 95% of your audience! That’s great, right?
Video content delivery platforms make compliance easier too! Many content delivery platforms allow administrators to track and see just who is watching — and how long they watch — the video presentations. Now you can ensure compliance and be certain EVERYONE has seen your message.
But, just because you can force employees to watch the video, doesn’t mean you can skimp on creating an entertaining production. A best practice is to create a video that entertains and informs the audience. Keep things light and impersonal. Professional, but with some personality!
The length of the video is also an important consideration. For optimal engagement, try to stay between 3-6 minutes. If your video is too long, you may need to consider an alternate form of communication.
Of course, cost is an important consideration! But, due to improving technology, the cost to produce video communication has become extremely reasonable. With costs coming down, it’s fast becoming an important facet of employee benefits communication.
At Trion we specialize in creating video solutions. We have created dozens of successful video campaigns for many of our clients that generate excellent response rates with their employee population. Check out some of our sample videos at: http://www.trioncommunications.com/video-presentations/. If you need more information, reach out and contact us. We would love to help you kick off a new video-driven campaign!