Why You Need to Say Goodbye to Business Buzzwords

Why You Need to Say Goodbye to Business Buzzwords

Poor communications results in an average of $62.4 million wasted per company every year. There are many factors that contribute to poor communications.  One notorious example is excessive use of business buzzwords. Such jargon consists of technical terms that are so overused that they have lost meaning, such as “ideate” and “disruptive.” Many business buzzwords started as industry terminology, but have lost substance through widespread use.

Why Do People Use Jargon?

Approximately 65% of American workers use jargon at least two to three times a week. People use this language to emulate how others in their industry talk or shorthand for communications. However, more common reasons for why people actually use business buzzwords are:

  • They want to sound professional or intelligent.
  • They want to hide unpleasant messages or dodge questions.
  • They are trying to be politically correct.
  • They find it easier than thinking of a more precise word.

Why Should You Stop Using Jargon?

Jargon results in in vague messages. In a 2017 survey by American Express, 88% of respondents admitted they only pretend to understand office jargon. Meanwhile, nearly 50% of this group also said that they use such phrases frequently. “The single biggest problem in communication,” said playwright George Bernard Shaw, “is the illusion that it has taken place.”

Avoiding buzzwords in business writing can be beneficial. Your communications will have a greater impact:

  • You will sound more sincere. A study by New York University found that subjects perceived complex sentences with jargon to be less truthful than clear and concise sentences.
  • You will minimize confusion. With so many ways to interpret jargon, it is likely that your recipient walks away with a different understanding of what you had intended.
  • You will connect more personally. Using jargon with someone from outside your industry can make them feel excluded. Overuse of jargon can also make you sound robotic and inhuman. Even in business, people expect a more conversational tone. Meet employees where they are.
  • You will sound less pretentious. Jargon-filled language can seem annoying and fake. If your messages are filled with double talk, employees might not be receptive. That can lead to a breakdown of trust.

How to Improve Your Communications

For heavy users of jargon, changing your ways won’t happen overnight. Start to pay closer attention to what you say or write. Often, a second look will help you avoid buzzwords in business writing.

When you create communications, remember the following tips to better connect with your audience:

  • Know your audience. If you are talking to a technical audience about a technical subject, then, of course, incorporate technical language. However, if your audience is a mixed group or if your communication is about a non-technical matter, keep it simple. No matter whom you’re talking to, nobody wants to have to read your sentences twice in order to understand them.
  • Use simple language. Be clear and concise. Limit your use of jargon, acronyms, and abbreviations. A good rule to follow for general communications is to make sure that a ninth grader or lower can understand you. Popular media, like Reader’s Digest, is written at that grade level. Microsoft Word will tell you the reading level of your document.
  • Take a communication audit. Look at the last email that you sent. Do you spot any of The Hartford’s “60 Business Buzzwords to Delete from Your Vocabulary”? If so, maybe it’s time for a change.

Think carefully about your word choices. Don’t isolate your audience with business buzzwords.

Anna Li

Written by Anna Li

Anna is an internal communications specialist. Working with key internal stakeholders, she develops and executes the internal communications plan for Trion. She also manages the Trion intranet to help foster greater collaboration and engagement between employees.

Trion Communications Anna.Li@trion-mma.com

How to Create an Authentic Employee Recognition Program

How to Create an Authentic Employee Recognition Program

Do you have an employee recognition program? If so, you’re in good company. According to a recent Society of Human Resource Management/Globoforce study of 738 human resources professionals, 80 percent of organizations do as well. Fifty-six percent said their program has a positive impact on recruitment and 68 percent praised its value for retention.

With those benefits in mind, it makes sense to promote your employee recognition program internally. After all, employees want to be praised. Praise yields higher productivity, innovation, and job satisfaction. A study by Cicero found recognition to be the most important driver of employee performance. At 37 percent it ranked higher than increased pay or promotions.

As with many programs, communications is the key for success. Messaging should be clear. It’s important to make sure key stakeholders are on board from the start. Doing so shows high-performers that you’re paying attention. It also engages and informs your staff around the idea that employees are valued for their contributions.

Here are five ideas on how you can communicate the value of work well done.

1. Create a Brand for your Employee Recognition Program

Branding your program adds credibility. Employees are more likely to view content branded from the company versus content branded from your carriers, says a study from Prudential. The brand of your employee recognition program should connect staff with what you need them to think, feel and do have a successful program. Once your brand is in place and recognizable, your employee will want to be a part of the program.

A brand is a look and feel that is unique to your company. It could be as simple as a catchy tag line or a logo that connects employees with the vision and values of your employee recognition program. Incorporate the brand in emails, posters, publications, postcards, employee handbook, company branded website, videos, webinars, intranet, etc. Communicate about the employee recognition program often. Repetition is the key to retention.

2. Publicize your Employee Recognition Program

Make it easy for people to get involved or apply to the employee recognition program. Help them to understand what’s required to earn recognition and how they can be successful. Highlight examples of past high achievers and invite employees to share their stories.

Announce employee recognition activities in team meetings. Keep communications consistent and as frequent as possible. This will keep the program front and center for all employees.

3. Provide Tangible Rewards

Inspire managers to personally recognize employees for their efforts. Employees often keep personalized company-branded plaques and certificates on their desks or walls. Those materials may inspire their co-workers.

Your employee recognition program may include monetary rewards, like cash or gift cards. Other rewards include extra time off, tickets to sporting events, accessories like watches or new electronics like headphones or tablets.

Pair all rewards with thank you notes. Research out of Harvard Business School found authentic thank you’s from leaders motivate employees. 180 employees watched short videos that personally thanked them for contributions. Compared to a control group that didn’t watch videos, those employees had a 7 percent increase in performance.

4. Showcase Success Stories

Employees love to read about their colleagues – and to be inspired by them. That’s why it’s great to showcase those high-performers who make a difference. Feature them in organizational publications, on intranets, and other media as appropriate.

Schedule a specific day each month to launch and broadcast these communications. Create social gatherings to promote your employee recognition program. For example, every third Wednesday is employee recognition day.  Your company can provide snacks in a common area. The tangible rewards, mentioned above, can be distributed in front of colleagues. Seeing their peers lauded may encourage other workers to put forth extra effort.

5. Get Leadership Sponsorship

Employees like the continued support of upper management. Yet, a Gallup poll of over 30,000 workers showed only one-third received praise for a job well done over the past week.

Have leaders promote your employee recognition program so employees know management is on board. This helps the employees understand that the company is invested in their growth and recognizes their contributions.

Make sure your employee recognition program is honest, authentic and aligns with your company’s values.

 

 

Sharon Tucker

Written by Sharon Tucker

Sharon is an experienced marketing and communications professional who specializes in multi-channel marketing strategies. She enjoys the process of strategizing and implementing communication solutions that maximize the opportunity to educate, motivate and empower employees to make the right benefits decision for their family’s needs.

Trion Communications sharon.tucker@trion-mma.com

Do Your Benefits Communications and Company Culture Match?

Do Your Benefits Communications and Company Culture Match?

Many companies pride themselves on their benefit plans. But a quick look at their messaging may tell you otherwise. Communications often give employees mixed signals about the value of those benefits.

Some companies unleash a tidal wave of information before open enrollment then a trickle for the rest of the year. Or, worse yet, they distribute boring and uninspired communications. Employees may not even recognize those messages came from their employer.

As someone who helps clients communicate effectively every day, I can tell you there is a better way. Make sure your benefits communications are relevant and align with your company culture. That culture makes you stand out as an employer and emphasizes your values. Your benefits should do the same, but if communications are lackluster, there could be a disconnect.

Here are 4 tips to help combine company culture with benefits communications.

 

1. Build the Branding Bridge

A benefits brand makes a difference. Ask yourself if your benefits brand fits comfortably among your company culture. Try this simple test. Give a co-worker a stack of communications that includes one from your benefits department and the rest from other parts of your company. Can they identify the benefits communications item at first glance? If they can’t spot your benefits brand, it might be time to re-evaluate it.

 

2. Make the Right Match

Is your company culture based on creativity and collaboration? A plain text email with a link to 40 PowerPoint slides is not the best way to combine company culture with benefits communications. Match your communications to the elements that define that culture.

Think about the aspects of your company that make people passionate. What would they tell a friend is the best thing about working at your company, besides the benefits? Apply that same logic to how you communicate what’s great about your benefits.

 

3. Watch the Wording

Liven up some of the language used in benefits communications. Even we can admit that Flexible Spending Accounts don’t set off fireworks in most people’s minds. Get creative with headlines. Spice up a few sentences in an otherwise dull document.

Avoid anything that sounds forced, or long, academic and boring. Remember, we live in the digital age, where attention spans are tenuous at best. A Jampp study found that human attention spans decrease by 88 percent each year. At the end of the day, your employees still need the facts. They’d prefer them to be short, simple and easy to understand.

 

4. Find the Fit

There are lots of ways to help remind employees about their benefits as part of a larger conversation about your company culture. Is your organization particularly passionate about innovation? Share new ideas from carriers, like apps to download, other tools to help employees, or tips to save money.

Benefits are an important part of how both employees and the wider industry perceive a company. Everyone should easily identify how your company’s benefit plans are a natural part of what makes it a great place to work. Keep benefits communications reflective of your company culture so employees will recognize the total value you provide.

Andrew Clancy

Written by Andrew Clancy

Andrew is an experienced communications professional who specializes in multimedia content creation. He enjoys the process of building communications solutions that achieve an organization’s objectives while empowering its employees through education.

Trion Communications Andrew.Clancy@trion-mma.com

How to Encourage Improved Work-Life Balance for Your Employees

How to Encourage Improved Work-Life Balance for Your Employees

Work-life balance is not just a buzzword. It matters to both your employee’s mental and physical health and the well-being of your company. The National Institute of Occupational Health showed businesses lose over $300 billion each year from absenteeism and turnover caused by overwork.

Employees who achieve balance are more productive and loyal. One study from TINYpulse showed they were 10  percent more likely to stay with their employer.

The connection between communications and improved work-life balance for employees can be powerful. As the employer, you need to let them know that you care about them holistically. Trust us when we tell you, this is a message that will resonate. We see its impact every day in the work we do for our clients. Research also bears it out. A study from Robert Half shows 39 percent of respondents believe creating balance is the employer’s responsibility

So how can you get in on it? Create communications to encourage improved work-life balance. Show your investment in employees’ happiness and well-being. Use clear messaging that encourages employees to lead their best lives at home and work.

Ask Employees What They Need

So many of our clients insist they know how their employees think and feel on a particular issue. Yet, they’re often surprised by the results when we send out feedback surveys and conduct focus groups.

If you want to know how employees feel about work-life balance in your organization, ask them. Host a focus group or distribute a survey where people can share their thoughts in a confidential setting.

What you learn just may surprise you. A study done by Workplace Trends says 67 percent of human resources’ professionals think their employees have strong work-life balance. Only 45 percent of employees agree.

Ask what programs or resources could help them. How can your organization encourage improved work-life balance? Is it flexible schedules? Onsite wellness offerings, like a meditation class? Access to personal financial planning help? More voluntary benefits to increase peace of mind?

Be prepared to set expectations. Let employees know that their feedback is valuable. While you may not be able to act on everything they want, explain what you can put into place. Be transparent and send regular updates about your progress. Even if the news isn’t always good, share it. Employees think more positively about employers they can trust to tell the truth. They can spot deflection or sugar coating from a mile a way

Educate About Offerings

Create a communications campaign around underutilized programs and benefits that help employees achieve improved work-life balance. One example is your Employee Assistance Program (EAP). EAPs are great to help employees manage the daily issues of living, like time management.

Maintain conversations with employees year round, not just during Open Enrollment. Employees might be consumed by the “winter blues.” Show them how the EAP can be a resource for mental health issues.

If you offer a corporate discount program, send reminders as summer gets closer. Teach employees how to use the program to save on hotels, amusement parks and flights. Vacations are a great way to promote family bonding and leave your workers refreshed and renewed. In fact, one study by Alertness Solutions found reaction times went up by 40 percent after vacation. This means people perceive, process and respond to information quicker. Employees are more focused, which benefits your organization.

Share these messages through a variety of channels to connect with the audience in as many ways as possible. One employee might take action after reading an email. Another might be inspired by a poster in the break room. Make sure each channel includes What’s In It For Me? (which should be the focus of all your communications) Put the employees’ needs first, so you grab people’s attention and they keep reading

Share Work-Life Balance Stories

Communications to encourage improved work-life balance can take many forms. Don’t neglect the power of story! Show employees how their colleagues engage in work-life balance.

Collect stories and photos from willing participants who balance work with outside interests. Does someone volunteer weekly at an animal shelter? Maybe someone is training for her first marathon? Share their stories on the company intranet to help workers find colleagues with similar interests. They can connect with each other and build new, beneficial relationships.

Encourage front line managers to share their stories with their teams. They can seed conversations about ways to lead to lead healthy and balanced lives. If managers model work-life balance, employees will understand it’s important to take time for themselves.

By communicating with employees about improved work-life balance, you show your company supports their well-being. Urge staff to grow both inside and of their jobs. Their performance—and your bottom line—will benefit.

 

 

 

Danielle Love

Written by Danielle Love

Danielle is a benefits communications specialist, working on behalf of clients to write, edit and design dynamic print and virtual communications. She also manages the Trion Communications blog, which highlights the practice’s diverse areas of expertise.

Trion Communications Danielle.Love@trion-mma.com

How Communications Help Retain the Best and Brightest Employees

How Communications Help Retain the Best and Brightest Employees

Employees want to feel valued. You want to keep your employees satisfied, engaged in their roles, and with your company for the long haul. According to a Gallup poll, employees who are engaged are 59% less likely to look for a new job in the next 12 months.

Consistent and helpful communications make employees feel a part of the team. Forty-eight percent rated transparent communication as something that makes them feel like they belong at work. Communications can help you retain the best and brightest employees if you meet their information needs. Here are some tips to help you do that.

Create Trust with Transparency

If you want employees who are invested in their jobs, you’ll need open and honest communication. We no longer live in an age where companies push out only self-serving information. To engage with employees, you need their trust and two-way communications build that trust.

What are employees’ concerns? What suggestions do they have to improve company culture? The best way to find out is to ask. Make sure to set the stage and the expectations appropriately. After all, you don’t want to invite feedback you’re not able to do anything about. Conduct focus groups where workers can talk in a safe and confidential setting. This will make them feel like their opinions count and engage them in any changes.

Make sure to act on employees’ comments. Send follow-up communications to let them know how they’ll be used and what you plan to do with the information. That way, they’ll feel like you take seriously. In turn, employees will put more trust in the messages you push out through other corporate communications.

You want to be transparent in your communications. Don’t sugar coat messages that may not resonate well with employees. This is another way to engender their trust. Be thoughtful and diplomatic, but honest. Transparency shows you trust your staff. Treat them with respect and they are more inclined to stay. Above board communications will improve your employee retention.

Take Their Pulse

Employees want to be heard. Learn what communications channels reach them most effectively. And, if you’re not sure, ask. Survey them on what they’d like to know and then give it to them. Use different media to meet them where they are. Keep in mind that you’ll likely have to create different communications strategies and tactics for different preferences and learning styles. Why create a desk drop flyer if Employee A throws it out? Why craft a well-worded email if Employee B deletes it? If you respect employee’s listening and learning styles, it shows you value them.

How you frame a message is just as important as how you deliver it. Be thoughtful about engaging employees from the outset. Make dry topics more interesting by putting the “What’s In It For Me” at the top. Since employees are individuals with their own needs and goals, they’ll be most engaged when you lead with what the message means for them.

Show employees you care about their input on content matters. Survey your workforce on what type of company news they want to hear. Maybe they are curious about what’s happening in another department. Maybe they want to know more about the broader industry. Take their pulse on communication needs and they will be more likely to pay attention.

Timing and Recognition Matter

With a well-thought out employee communications plan, you show you trust and value your staff. Employees want to know how their assignments help the company meet its goals. In fact, employees who feel their work doesn’t contribute to overall business goals are more likely to leave.

Communicate with workers outside of the annual performance review. Send a simple “you go!” email when someone completes a difficult project. Praise employees’ efforts and use messaging as a motivational tool to retain the best and brightest employees.

However, you must watch the frequency of your employee communications. Send too many and the most important messages risk getting lost in the shuffle. You don’t want workers to automatically tune out when another company announcement pops up in their in-box and interrupts their work flow.

Be strategic and stagger communications. Create a calendar for your messages for the upcoming year. Take into account periods with lots of vacation time and the busy season when employees are highly focused on their assignments. Use analytics to track open rates for emails and plan accordingly. If no one is reads messages on Monday mornings, it’s time to send on a new day.

Employees want to be heard and they want to receive messages that will help them do their jobs. Effective communications are one tool to help you retain the best and brightest.

 

 

 

 

 

Danielle Love

Written by Danielle Love

Danielle is a benefits communications specialist, working on behalf of clients to write, edit and design dynamic print and virtual communications. She also manages the Trion Communications blog, which highlights the practice’s diverse areas of expertise.

Trion Communications Danielle.Love@trion-mma.com

How to Engage Employees who Telecommute

How to Engage Employees who Telecommute

There’s a good chance your company already gives employees the option to work from home. Telecommuting has exploded in recent years in the United States. In 2017, 43% of U.S. workers said they telecommute at least occasionally.

In many cases, work-from-home programs are good for both employers and employees. A recent Stanford study shows that employees who work from home are more productive. They also take fewer breaks, vacation days, and sick days. These are great benefits, but they’ll only be fully realized if employers clearly establish some ground rules with employees. The key to an effective telecommuting program, then, is the key to almost every successful workplace policy: Effective communication.

Here are four ways you can use communications to make sure that everyone sees the benefits of a successful work-from-home program. These strategies will help you engage employees who telecommute.

1. Communicate the benefits of telecommute program

For any new office initiative to be successful, you need buy-in from your employees. Working from home may seem like the holy grail of workplace perks for some personality types. Yet others may feel lonely and unsure without an office or co-workers who form a ready-made community. You might need extra effort to engage employees who telecommute.

Promote the benefits of the program in a way that appeals to all working styles and preferences. Stay focused on the “What’s In it For Them” and not how the program could to save the company money. For example, let them know by cutting out their daily commute to and from the office, there’s a good chance that they will see some real health benefits.

2. Provide employees with the information they need to create a productive work space at home

Emphasize they don’t necessarily need a separate space to use exclusively when they telecommute. Many people can work comfortably at their dining room table or on their back porch. What’s important is that they have the information to create the right environment to get work done. Share a checklist of items that create that optimal work space. This could include a reliable internet connection, a dedicated work phone, and an ergonomic chair and desk for comfort and health.

3. Promote ways for them to get the most of the experience, while meeting expectations

It is absolutely crucial that you lay out clear expectations for your employees before they begin to work remotely. For example, explain while you don’t expect them to be chained to their computer all day, they should be available to you and their coworkers just as much as they would be in the office. Send them regular communications so they stay on top of what’s happening at the office. Promote tips and tricks for them to get the most out of telecommuting experience and grow in their jobs and careers.

 4. Schedule regular face-to-face check-ins

Keeping tabs on your employees is the best way to address workplace issues as they arise. That’s true in an office environment, and even more so in a remote work situation. Regular one-one-one video chats foster the kind of connection you’d have with your employees if you were both in the same, physical office.  Remote workers feel more connected to their team. Managers can use these conversations to engage employees who telecommute. If it’s feasible, I also recommend regular in-person meetings with whole your team together in the office.

Communicate the benefits of a work-from-home program effectively. You’ll maximize productivity and help your employees strike an ideal work/life balance. These four tips should help you use effective communication to make sure your company’s telecommute program is a success.

 

 

Jack Evans

Written by Jack Evans

Jack is an experienced marketing professional who specializes in custom benefits communications. In addition to contributing to the Trion Communications blog, Jack works with Trion clients to create mixed media communications packages that clearly explain and highlight the advantages of the client’s benefit offerings for their employees.

Trion Communications jack.evans@trion.com