There’s a good chance your company already gives employees the option to work from home. Telecommuting has exploded in recent years in the United States. In 2017, 43% of U.S. workers said they telecommute at least occasionally.
In many cases, work-from-home programs are good for both employers and employees. A recent Stanford study shows that employees who work from home are more productive. They also take fewer breaks, vacation days, and sick days. These are great benefits, but they’ll only be fully realized if employers clearly establish some ground rules with employees. The key to an effective telecommuting program, then, is the key to almost every successful workplace policy: Effective communication.
Here are four ways you can use communications to make sure that everyone sees the benefits of a successful work-from-home program. These strategies will help you engage employees who telecommute.
1. Communicate the benefits of telecommute program
For any new office initiative to be successful, you need buy-in from your employees. Working from home may seem like the holy grail of workplace perks for some personality types. Yet others may feel lonely and unsure without an office or co-workers who form a ready-made community. You might need extra effort to engage employees who telecommute.
Promote the benefits of the program in a way that appeals to all working styles and preferences. Stay focused on the “What’s In it For Them” and not how the program could to save the company money. For example, let them know by cutting out their daily commute to and from the office, there’s a good chance that they will see some real health benefits.
2. Provide employees with the information they need to create a productive work space at home
Emphasize they don’t necessarily need a separate space to use exclusively when they telecommute. Many people can work comfortably at their dining room table or on their back porch. What’s important is that they have the information to create the right environment to get work done. Share a checklist of items that create that optimal work space. This could include a reliable internet connection, a dedicated work phone, and an ergonomic chair and desk for comfort and health.
3. Promote ways for them to get the most of the experience, while meeting expectations
It is absolutely crucial that you lay out clear expectations for your employees before they begin to work remotely. For example, explain while you don’t expect them to be chained to their computer all day, they should be available to you and their coworkers just as much as they would be in the office. Send them regular communications so they stay on top of what’s happening at the office. Promote tips and tricks for them to get the most out of telecommuting experience and grow in their jobs and careers.
4. Schedule regular face-to-face check-ins
Keeping tabs on your employees is the best way to address workplace issues as they arise. That’s true in an office environment, and even more so in a remote work situation. Regular one-one-one video chats foster the kind of connection you’d have with your employees if you were both in the same, physical office. Remote workers feel more connected to their team. Managers can use these conversations to engage employees who telecommute. If it’s feasible, I also recommend regular in-person meetings with whole your team together in the office.
Communicate the benefits of a work-from-home program effectively. You’ll maximize productivity and help your employees strike an ideal work/life balance. These four tips should help you use effective communication to make sure your company’s telecommute program is a success.
A healthy work environment is one that considers all aspects of employees’ well-being. This includes physical, mental and yes, financial wellness.
If that last one is a surprise to you, check the pulse of your employees. Many of them want guidance through tough financial situations. Are giving them they support they need?
Holistic financial wellness for employees goes beyond offering them a 401(K). A recent study showed a gap between programs employers think they should offer and what employees think should be available to them
For example, student loan debt is a well-known financial hurdle. The average borrower graduates college with $37,000 in debt. It can prevent younger employees from buying homes or achieving other financial milestones. Survey results show 46 percent of employees want their companies to help them pay off or finance student loan debt. 18 percent of bosses agreed.
You may have heard the financial mantra that you need an emergency fund that covers three to six months of living expenses. Unfortunately, according to a Bankrate survey, 23 percent of Americans have no emergency savings. In fact, 22 percent have only saved enough to cover fewer than three months.
It follows, then, that 44 percent of workers want their companies to offer them help to create that emergency fund. Only 22 percent of employers agree they should offer such help. With an emergency fund part of an overall budget plan, 36 percent of employees would also like assistance to maintain their budget.
Let’s Talk About Money
They are more examples of this divide, but you get the idea. Employees are looking to you, as an employer of choice, to throw them a financial life raft. We recommend using employee communications throughout the year to give workers support. Here are a few ways to get you started:
- Use pay increases to as a time for a financial wellness conversation. Communications can encourage employees to tuck that extra money into their emergency fund. Create an infographic that shows even small increases can have big impacts. Show them how even a three percent raise on a $50,000 salary offers them an extra $1,500 per year. Total rewards statements help employees see the whole picture of their compensation. They will understand and appreciate the employee value proposition and you as an employer.
- Create a savings account guide. This is a communication that lays out all the ways employees can save money. They’re no longer limited to stowing their money at their local bank. Online savings and money market accounts offer better interest rates. Or, your 401(K) provider may also offer a savings vehicle with a good rate of return. Show the pros and cons of different account providers. Teach employees where they can learn more about savings options.
- Use communications to show employees where they’re leaving money on the table. Does your company match 401(K) contributions? Explain to workers how that’s essentially “free” money. Send year-end reminders to workers enrolled in flexible savings accounts so they remember to a use funds before expiration. Create a handy checklist of eligible expenses.
Awareness is the First Step
Open enrollment is another logical time to support workers to make wise financial choices. Encourage employees to choose plans that get them the care they need at a price they can afford. For example, HDHPs can be a vehicle for financial wellness for employees. These plans take a smaller chunk out of paychecks. In your communications, illustrate that difference. Employees can funnel the money they save from making smart benefits decisions towards student loan or other personal debt.
Workers might not know money in health savings accounts, which go hand-in-hand with HDHPs, grows tax-free. That money is theirs forever; it travels with them when they change jobs. And when employees are 55 years old, they can sock away an extra $1,000 annually. Create targeted, forward-thinking communications for baby boomers. When they retire, they can use their HSA to pay for covered medical expenses. Tell them that saving now can stop headaches in the future.
Encourage smart financial decisions in year-round communications. Your employee intranet is a smart place to house on-demand financial education. You can poll your workforce on the financial worries that keep them up at night (anonymously, of course!) Then, create and post short, educational videos, infographics, and fact sheets on those topics. Develop a mix to appeal to various learning and communications preferences. If time or resources are tight, you can link to educational videos and podcasts from outlets like You Need a Budget.
Personal financial stress affects all areas of life, including work performance. Help your workforce shine at home and at work. Use communications to show you look out for employees’ physical, mental and financial wellness.
Have you ever sat in a meeting and wondered, “did we really need a meeting for this?” You’re not alone. According to the Harvard Business Review, 71% of senior managers said meetings are unproductive and inefficient. 65% said meetings keep them from completing their own work. When used effectively, face-to-face meetings can be a valuable tool. Unfortunately, in the corporate world, effective meetings are not always the case.
The Dark Side of Meetings
On average, employees spend 62 hours each month in meetings – almost 40% of their working time! This takes away from the time that they have available to actually work on their assignments.
In addition to being a time waster, ineffective meetings also:
- Reduce productivity. When interrupted, it can take up to 23 minutes to refocus on a task. With several meetings scattered throughout your work day, you spend a lot of time and energy trying to recapture your focus.
- Lead to burnout. In order to concentrate and complete their work, many employees are cutting into their personal time to work early or stay late. Over time, this can cause them to become exhausted and stressed, resulting in lower employee engagement and higher turnover.
- Waste money. More than $37 billion per year is spent on unproductive meetings. Calculate the cost of everyone in attendance at your last meeting. Was the work or decisions made during the meeting worth that cost?
Consider Other Communication Channels
Meetings are just one channel for you to communicate with colleagues. There may be a more effective (and efficient) way to deliver your message. Think about what you want to accomplish and consider the following alternatives:
- I want to share information or update: Send an email.
- I want to teach a new feature/program: Send a video.
- I want real-time responses: Call or send an instant message.
Make Your Meetings More Productive
Sometimes, however, you need to conduct effective face-to-face meetings. Follow these tips to make your meetings more efficient and productive.
- Keep it short. The average person pays attention for about 10-18 minutes before they tune out. Only about 73% of people pay attention after the 30-minute mark. Keep your meetings effective by keeping them short. This maximizes employee engagement.
- Don’t schedule in 30-minute blocks. According to Parkinson’s Law, work expands to fill the time available for completion. Similarly, meetings tend to expand to fill the allotted time. So if you only need 20 minutes, schedule a 20-minute meeting.
- Consider your audience. Determine whose attendance is needed to conduct an effective meeting. For noncritical people, send them a recap email afterwards or make their attendance optional.
- Set a clear agenda and goals. Share an agenda with the topics you need to cover and the goals you want to achieve. This will help your meeting stay focused and purposeful.
- Send materials ahead of time. Ask participants to review materials before the meeting and come ready for discussion. This reduces the time spent going through materials together.
- Keep everyone focused. Ban the use of outside technology to keep participants more engaged and focused on the topic at hand.
Andy Grove, former CEO of Intel, once wrote: “Just as you would not permit a fellow employee to steal a piece of office equipment, you shouldn’t let anyone walk away with the time of his fellow managers.” It is time for us to respect each other’s most valuable asset, our time, and think twice before we schedule an ineffective meeting.
As summer wraps up, thoughts turn to open enrollment. Now, more than ever, you need effective benefits communications. But, what makes audiences step up and take notice? Communications that answer their pressing questions. Incorporate the 5 W’s into your messaging for a successful open enrollment.
Who is the target audience for your open enrollment communications? That’s easy, you might say. It’s my employees. And, you would be correct.
Yet, you may need to drill down even further. Effective communications sometimes requires you to target specific audience members. You can deliver information to people who are uniquely affected (targeting folks enrolled in a particular plan to let them know it’s going away). You can develop audience personas that allow you to segment people with shared characteristics into groups. These approaches further define your messaging and approach.
For example, do baby boomers know they can make additional contributions to their 401(K) plans? Do employees who take public transit to the office know they can set aside pre-tax money through a commuter reimbursement account? Do parents of pre-teens know the dental plan offers orthodontic coverage?
You get the point. Find the message that speaks to each demographic.
What is the most important thing you need to convey? This could be a universal message across employee groups (e.g., Open Enrollment is coming!) or it could vary based on population. Either way, identify the core messages you need employees to know so they can select the right plans and enroll successfully. Then, communicate, communicate, communicate.
For example, are you introducing a High Deductible Health Plan? If so, explain new concepts, like a health savings account and how employees can use it to their advantage.
Are premiums going up? Don’t be afraid to be transparent and show employees the true cost of their benefits. 41 percent of respondents to a recent poll did not know their contributions, employer contributions, and the cost of services make up the total cost of healthcare. Give employees tips for saving money. Show how they can use covered preventive screenings or tobacco-user discounts to their advantage.
Where do your employees go for information? Online? Their home mailboxes? The shared breakroom? All of the above? You need to provide communications that meet them at each of these places. That’s a 21st century best practice for a successful open enrollment.
Even in today’s digital world, there are people who favor a printed Guide (52 percent, according to a Jellyvision poll). Yet, many others will look elsewhere for the tips and tools they need to choose and use their benefits. Make information available both inside and outside firewalls, so spouses and other dependents can access it.
And don’t forget in-person meetings. Face-to-face communications will always be the most powerful way to share information. Create the time and space for employees to ask questions about their benefits. If you can, bring in representatives from your carriers so employees can learn from them, too.
When will you deliver your message? If you’re not being strategic about timing, you risk missing the boat. Too many people wait until the week before enrollment starts. That cuts it too close.
Instead, do a drip campaign two to three weeks in advance that tells employees enrollment is coming. Teach them how to prepare for it. Then, when the season is in full swing, send frequent reminders to employees to take action.
Create a marketing plan three months before open enrollment and draft communications two months before. Thoughtful collateral takes time to write and design. Outsourcing to a benefits communications firm, like Trion, can give your pieces that professional touch. And you’ll focus your energy on other necessities.
Why should your employees pay attention? Your communications need to give them a reason.
Resist the temptation to lead with what’s in it for the company. Instead, stay focused on what’s in it for the employees —or the “WIFFM.” Include a call to action in your communications. Make the next steps obvious.
Share employee success stories and testimonials that show how folks have made smart benefits choices. This not only makes benefits tangible, but promotes the idea that employees trust each other. They will use the stories as guideposts for making their own decisions.
Employees want help picking their benefits. Lay out the pros and cons of the choices available and how each works. That will help employees understand the benefits offered and make good choices. Ditch the jargon. Instead, use simple language. Write like you talk and be conversational. Benefits terms may be second nature to you, but, when it doubt, spell it out.
And the bonus question: How?
How do you know what employees want from the open enrollment process? Ask them! Poll your workforce on their preferred methods of communication. Ask if the frequency and timing of messages work for them? Do they feel rushed to make decisions because the timing is off? You will gain actionable insights by simply talking to your workforce
Of course, there is no such thing as a worry-free open enrollment. But if your communication strategy addresses these 5 “W’s”, you have a better chance of a successful open enrollment. Good luck!
From working on social media projects and writing blogs; from sitting in on meetings and working on requests for proposals, to learning from seasoned employees, having breakfast with the CEO and going to a Phillies game, there was never a dull moment in Trion’s summer internship program. Being a Trion intern was a very rewarding experience because of the way they run their program and the way they treat each one of us.
When I first learned that I’d gotten this internship in the marketing department, I was both excited and scared. After all, this would be my first “real” experience working in Corporate America. After studying it in school, I was eager to learn if marketing was something I’d actually like in practice. I wondered if I’d get a better idea of where I wanted my career to go. I wanted to fit in with the other interns and employees.
I was also nervous. I had no idea what to expect about the company itself, the culture, the summer internship program or what was expected of me. Stepping into my first day of orientation was thrilling and intimidating. Now, looking back at the experience, I’m happy to say I’ve learned more than I could have hoped.
Understanding Expectations is Key
Having a clear understanding what was expected of me in the role helped me feel comfortable and valued. Trion’s clearly defined expectations gave me the structure I needed to do my best and reach my fullest potential. Interns were supposed to do our best work on projects, meet deadlines, show up to meetings on time, and work 40 hours each week.
I appreciated that team leaders didn’t just have me get coffee or file papers. They gave me real work. My projects were shared with clients, used by other employees at Trion and posted on the company website. Leaders also gave feedback to help me learn and show me they appreciated my dedication to a job well done.
It’s Nice to be Appreciated
Their guidance and appreciation were two of the many ways the people at Trion showed they cared about our experiences at the summer internship program. They put a lot of time into preparing for us. They set up meetings, lunch and learns, and other activities to help us get the most from our internships.
Our internship leaders consistently checked in to answer our questions and assigned us each a mentor. They let us make mistakes and gave us feedback that helped us do better the next time. They gave us deadlines so we could learn how to manage our time, and they followed up to make sure we were never unsure about what we needed to do.
There’s no Shame in Asking for Help
I will be the first person to admit one of my weaknesses is communicating especially when I am confused. No one at Trion made me feel bad about asking for help. To the contrary, my colleagues encouraged my questions and were eager to teach me. They were generous with their feedback and critiqued my work when appropriate. They encouraged me when I was tenuous and praised me for a job well done.
I can say with confidence my communication skills have grown tenfold during this summer internship program at Trion. I learned to be more confident and comfortable asking questions. I’m now more professional in how I talk, write, and interact with the professionals around me.
Soak it All In
Being new to the world of insurance and benefits, I had many questions. Every single employee I met was open and available to answer my questions. We had an opportunity to meet with employees from different parts of the organization. We learned more about what they did and how they got to Trion. We sat in on meetings and phone calls and went to training programs to learn more about the insurance industry, the roles of each employee, and how to be professional in business. These skills would serve us both professionally and personally.
While I came into this summer internship program unsure, I left with newfound confidence and knowledge. I am thankful for the time I spent at Trion and for all the wonderful people I met. I would recommend this internship program to anyone looking to leave with important skills they can use in the “real world.”
Earlier this spring, I spent a morning as a volunteer at the non-profit Cradles to Crayons. Along with seven of my co-workers, I assembled bags of clothes, shoes and books for children in need from our community. The event was part of Trion Cares, our company’s corporate volunteer program. We can build houses for Habitat for Humanity, cook and serve meals at the Ronald McDonald House and contribute our time and talents in other ways.
A corporate volunteer program shows our company cares about its employees’ well-being, too. Volunteering reduces stress and depression. Regular volunteers even live longer than their peers.
If your organization has a company volunteer program, that’s great! But are employees receptive to it? To maximize success and take advantage of the benefits to your business, spread the word about volunteering early and often.
Plant the Seeds
I first learned about Trion’s corporate volunteer program when I was offered my job. Human Resources explained it to me as part of the total PTO package. The program gives employees eight paid hours per year to volunteer at a certified charity. We can either join a company-organized event or find our own opportunity.
On-boarding communication is a logical place to describe your volunteer program. Include it in the employee handbook. To engage employees, include colleagues’ personal stories of their community service experiences.
But there could be an even better place to introduce this benefit. Describe the program in your recruitment communications. We are currently in a buyers’ market for jobs. Companies need to be creative when courting new and talented workers. A 2016 survey by Cone Communications shows 51% of employees won’t work for a company that doesn’t have social justice commitments.
Engage job seekers and talk about your corporate volunteer program before they send in their resumes. List it as a benefit on job postings. Mention it on public-facing websites and social media pages. Include photos of the most recent event to emphasize the sense of togetherness volunteering provides.
Water the Garden
To encourage continued participation, you need consistent communications about the corporate volunteer program. Promote upcoming volunteer opportunities in email blasts, the intranet and employee newsletters. Reach out to partner community service organizations for their feedback. Quotes from them make for powerful testimonials to punch up your copy.
Vary the dates, places and missions of service opportunities to make the program as attractive as possible. This allows employees with different schedules, office locations and talents to pick what suits them the best. Corporate volunteer opportunities are a great way to promote camaraderie. At my recent event, I got to know co-workers from other locations.
Sign up should be quick and simple. Send periodic reminders and include directions to the service site and other useful information.
Watch it Grow
A corporate volunteer program has many benefits to your business. It positions your organization as a civic leader. As the famous comic book saying goes, “With great power comes great responsibility.” There could be unmet needs within the community that your employees’ skills can address. Connect with area non-profits to ask how you can best serve them. Continue the conversation and check in periodically to look for updated opportunities.
Engage your employees with regular communications about corporate volunteering and reap the benefits. Community service programs are a powerful retention tool.
Eighty-nine percent of respondents to the 2017 Deloitte Volunteerism Survey believe a company that sponsors volunteer opportunities offers a better working environment. Such opportunities foster loyalty and help employees advance in their careers. Another survey shows 80% of participants find active volunteers move more easily into leadership roles.
Corporate volunteer programs have a range of benefits, from employee well-being to positive perception of your organization. Don’t forget the most important benefit of all: The satisfaction that only comes from selflessly lending your time and talents for the betterment of others.