Employee communications videos are an increasingly viable and popular way to connect and engage with your staff. While you still may choose other methods for your internal communications (multiple channels are important to make sure your message is heard), adding video to your toolkit is a beneficial way to bring your communications to life. Video grabs employees’ attention faster than email, long presentations, large documents, or lengthy team meetings.

One major reason for the popularity of videos is that they are fast, interactive and entertaining ways to digest information. Data shared by YouTube shows that people watch one billion hours of video on the platform every day. Another benefit of video is analytics. Statistics give you the ability to see how many people viewed your employee communications videos, assess your video strategy, and adjust that strategy if needed.

Employee Communications Videos Connect With Younger Employees

Employee communications videos help you stay relevant in the changing workplace. Gen Z, people born after 1994, has started to graduate college and find jobs. This wave of new employees shows preference for video. A study by Awesomeness shows this generation watches an average of 68 videos each day.

It’s vital to make sure employee communications videos are mobile friendly, since Gen Z can’t remember a time before cell phones. Their preferred way to consume videos is on their phones. Make sure all your employees hear, understand and remember important internal messages by adding video your communications mix.

Short and Sweet Employee Communications Videos Win Attention

Being mindful of your video’s length is a proven way to ensure your message reaches the most viewers possible—and keep their attention. Wistia, a video hosting platform, looked at 564,710 videos and more than 1.3 billion plays to determine the relationship between video length and viewer engagement. What they discovered is viewer engagement is steady up to 2 minutes.

After that two minute mark, there is a significant drop off in viewers. This suggests short and sweet is the best policy. If your employee communications video needs to be longer, put the most important information within the first two minutes.

Adding video to your toolkit is another useful way to bring your employee communications to life. It’s a necessary tool for communications teams who want to ensure all employees receive and pay attention to important messages.

Mike Turko

Written by Mike Turko

Mike is a senior graphic designer at Trion. He specializes in communicating ideas through both print and digital design mediums. Mike also works to develop custom, interactive digital marketing campaigns that effectively engage a variety of employee audiences.

Trion Communications mike.turko@trion-mma.com