As an employer, your employee’s growth and development should be important to you. After all, the success of your employees has a direct impact on the success or failure of your business.

And yet, according to a study conducted by Gallup, 70 percent of employees say they are not working to their full potential on the job. Some of these people even confessed to sleepwalking through their day.

That’s an eye-opening figure! The good news is you can use the art and practice of good communications to inspire your employees to wake up. Providing helpful tips and tools through communications will motivate your employees to succeed. Here are a few ways to do it.

Learn How You Can Best Support Your Employees

One of the first steps in using communications to help employees reach their potential is finding out what they need in order to do their very best. Ask questions that will provide useful insight into how, as an employer, you can motivate them. Conduct focus groups and ask them about their ideal schedule, preferred form of communication, and biggest challenges. Then, use what you learn to make improvements that empower them to do better. This helps them work more effectively while showing them that their feedback matters.

Promote Growth in the Company

Let employees know that if they do well, there’s a pot of gold at the end of the rainbow. And it’s not just about money, but also rewards that are meaningful for them. Providing employees with a chance to grow in the company is an advantage for both you and them. By giving them this opportunity to develop on the job, you may notice increased productivity and a happier employee.

Partner with your Human Resources teams to align messaging around organizational policies. Determine what growth actually means for your employees and highlight it in a way that resonates. One tactic you can try is to promote new job postings internally before opening them up to the public. Or, allow employees to explore different roles within the company to show them the opportunities first hand. Having a broader understanding of the organization also helps them to develop as an employee. Conduct bi-weekly information sessions that highlight a different department each session. If you have a formalized mentorship program, feature that in company publications. With good communications about growth, you can inspire your employees to learn, prosper, and work to their full potential.

Educate Your Leaders

Leaders play a very important role in the productivity of your employees. Your leaders are the ones who interact with your employees on a daily basis. Because of this close relationship, it is vital that your leaders have the tools to guide, inspire and motivate their teams. Make sure your leaders have the information and knowledge they need to answer questions their team members may have. Offer additional communications and training to your leaders so that they can better support their teams. Individual members inch closer to their full potential with determined and considerate leaders.

Inspire Successful Teamwork

Teamwork makes the dream work! Encourage your employees to take advantage of teamwork to learn from one another. Working in teams exposes your employees to different people and ideas. These new perspectives can inspire them to learn, grow, and become motivated to work to their full potential. By communicating the power of teamwork, you help your employees build relationships with their colleagues while motivating them to succeed in their own position.

Show Your Employees That You Care

Positive affirmation is a great way to encourage employees to work to their full potential. Everybody likes to feel appreciated and recognized, including your employees. Find different ways to communicate how much you cherish them. These types of rewards will motivate your employees to do better. They also provide insight on how each individual is performing, and if there is room for improvement. This type of recognition makes your employees feel happy and excited for their professional future. Positive affirmation could be something as simple as thanking them for their hard work on a complicated project, to something more elaborate like an employee appreciation party.

Remember, it’s important to consider the impact your employees have – and can have – on your business and to support them accordingly.

Lisa Cunningham

Written by Lisa Cunningham

Lisa Cunningham is a summer Communications Intern at Trion. She is a rising senior at Temple University in Philadelphia, PA where she majors in journalism with a minor in business. Lisa has a passion for writing and is very involved in different organizations at Temple.

Trion Communications lisa.cunningham@trion-mma.com