We hear stories every day about the perils of identity theft. It can not only impact a person’s credit, but in some cases, their entire lives.

ID theft is not an isolated incident. In fact, identity theft was the number one complaint consumers made to the Federal Trade Commission for 15 consecutive years.

Do you offer your employees a robust identity theft protection plan as part of their benefits package? About 36% of companies offer some form of ID theft protection services as an employee benefit. This voluntary benefit is a great way to distinguish you as an employer who cares. Employees have a sense of security when they know they have a plan to protect their finances and future.

If enrollment in this benefit is not as robust as it could be, maybe it’s time to beef up your communications.

Promote the Need for Identity Theft Protection

Your employees may have questions about identity theft protection services. What exactly is ID theft? How is it different from credit card fraud? Why do I need ID theft protection? Communications should seek to solve these concerns.

Lay out the stakes. Credit card fraud is a quick and deliberate attack that’s solved with a phone call to the credit card company. Identify theft is more complicated since it’s designed to duplicate a person’s identity. The thief’s goal is to take as much as they can until they are caught. If employees are not protected by a solid ID theft plan, they could potentially lose everything

In today’s world, most hackers launch network attacks where they attempt to crack weak passwords. Add to the benefit and point employees in the direction of training to learn about safe data management practices. These include the use of strong passwords and the avoidance of suspicious email links and websites.

Communicate About ID Theft Protection During Open Enrollment

During open enrollment, your employees feel overwhelmed as they try to navigate through all the options.  After learning about their other benefits, they might not have the bandwidth to process more information. Identity theft protection is usually an employee-paid benefit. So, use your communications to emphasize its worth.

Make it easy with targeted pieces of information about ID theft protection services. Lay out what the benefit entails and why it makes sense. Recovering from identity theft is a stressful process that takes time and money. A protection plan assists with some of the associated costs. These can include phone bills and postage, notary fees, costs of obtaining credit reports, and maybe legal fees. Of course, each carrier’s benefits will differ.

Carriers will have resources you can mine for data, so why make more work for yourself? Use those materials for source information and to answer common questions. Attach downloadable fact sheets to videos, place flyers in gathering spaces like lunchrooms and copy rooms and ask managers to distribute materials in meetings.

Engage with Real-Life Stories About the Value of ID Theft Protection

Engage employees with real-life scenarios that show the benefit in action. Stories add credibility behind the value of the ID theft protection benefit and create connections. Employees love to read about their co-workers and how the company’s benefits make a difference in their lives. Use stories throughout your various communications— newsletters, videos, even posters with pictures.

Helping employees stay safe and secure and protect their personal information is a great service. Thorough communications help employees appreciate the value of this benefit.

 

 

 

 

 

 

 

 

 

 

Sharon Tucker

Written by Sharon Tucker

Sharon is an experienced marketing and communications professional who specializes in multi-channel marketing strategies. She enjoys the process of strategizing and implementing communication solutions that maximize the opportunity to educate, motivate and empower employees to make the right benefits decision for their family’s needs.

Trion Communications sharon.tucker@trion-mma.com