Hi everybody! As leader of the Trion Communications Practice, I’m happy to welcome you to our new blog. We’re excited to have a regular place to talk to you about the power of great communications.
While our work here at Trion focuses on helping employees understand and use their employer-provided benefits, I thought I would kick things off with a story from my personal life. An upcoming wedding in my family is a great example how important it is to create – and execute – a good communications strategy, and what happens when you don’t.
My stepdaughter is getting married in four weeks. Since January, we’ve been helping her and her fiancé plan the wedding and buy a new house. We’ve run into dozens of unforeseen problems with the house, and as a result, a few things for the wedding have fallen through the cracks: Most critically, the invitations. Even though they were purchased two months ago, they were just mailed today.
They invite guests to reserve their hotel rooms by April 7, and to RSVP for the event by May 7.
Today, as I’m writing this, is May 16. Ye gads!
The good news is, most of the guests are local. The bad news is that, 28 days out, we still have no idea who’s coming, and the final tally is due to the venue on Thursday.
This is a great example of how, when communications go awry, nobody wins. In this case, we’ll likely lose a few folks who could have joined the party with more notice. And my stepdaughter will need to spend the next four days sending texts, leaving voicemails, and tracking responses – that’s in addition to navigating a full-time job, three small children, a new house, not to mention grocery shopping, laundry, sleeping, seating charts, dress fittings, helping the kids with their homework, etc.
All of this could have been avoided by better planning – or what we in the communications world call “strategy”. Whether you’re trying to get 75 people to a wedding or 7,500 employees to adopt more consumer-like behaviors, thoughtful communications strategy has sway.
And that’s what this blog is all about. Helping you to use great strategy and all that comes with it to achieve your desired ends (e.g., just-as-great content, design, delivery, measurement, etc.). From increasing employee appreciation of your benefits program and driving participation in your consumer driven health plan, to using bold design to grab attention, finding your corporate voice, developing more creative communications, learning how to breathe during Open Enrollment season (no seriously, we have figured that out), and more.
We are here for you. So please, stop by often. Take a tour through the rest of our website to see some examples of how we’ve put great communications strategies in place for our clients. And feel free to reach out to us with questions or to learn how we can help you harness the power of communications.