Did you know that approximately 78% of the U.S. population has some type of social media account? Yet, for every Twitter handle, Facebook profile, Pinterest board, or Instagram filter, some of us haven’t quite mastered how to talk on social media – or how to best communicate to this large audience.
If you’re a business owner, marketer, communicator, or salesperson, you may be wondering how you can take advantage of power in numbers. Before you jump into the world of social media, it’s important to take a step back and think about how you really want to use these platforms. Do you want to communicate internally with your employees? Encourage peer to peer interactions? Attract new customers? Promote your brand? Whatever your answer, learning how to communicate via social media is a good place to begin. Here are a few steps you can take to get started:
- Segment employees. To put it simply, not everyone communicates the same way. Whether you break it down by department, job title, or age demographic, targeting your audience will help you get your message across more effectively.
- Identify active users. Your employees probably range from very active to not so active on social media. Reach out to your most active participants. Ask for their feedback on how the company can gain social followers—and if they’d like to help execute some of those ideas.
- Encourage sharing. By this, I mean content sharing. Pictures of employees at the office with coworkers, internal newsletters, awards, job openings—providing, posting and circulating content between employees is a great way to promote conversation and your brand. If you’re supplying content, be sure to include shareable text and links, hashtags and uploadable images.
- Be human. Be real and personal. Social media updates shouldn’t sound like they were written by a corporate-speaking robot. Transform business efforts and company values into simple, real-world language. Coming across authentically will help engage employees—and even encourage them to share more company-related information. Psst: We can help you draft content meant to be read online, like emails, tweets, Facebook posts, LinkedIn Pulse articles, or even text messages.
Learning how to use social media in a business setting may take some getting used to, but as it becomes more and more a part of our daily lives, it’s important to consider new ways that you can connect with employees and new audiences online. These efforts can also teach us a lot about how employees are feeling, especially about work—which could help you learn more about your company culture, work environment or even the products you offer.
So, are you ready to get social?