Which Halloween Candy Best Represents Your Company’s Benefits?

Which Halloween Candy Best Represents Your Company’s Benefits?

It’s October. Haunted hayrides scare eager customers, pumpkin patches are filled with jack-o-lanterns waiting to be carved, and stores are stocked with sugary treats. Yes, October means Halloween is right around the corner!

It’s also time for your company to introduce open enrollment season. As a conscientious human resources professional, you put a lot of diligence into crafting your benefits offerings. Your company’s carefully written benefits guide might answer the questions: Is this an active or passive enrollment? Are there new insurance carriers? Will medical premiums increase next year?

Yet, the real question is: Which Halloween candy best represents your company’s benefits?

Hershey®

This candy is old-school chocolate goodness. No fancy add-ins; it has tasted the same for generations. A Hershey® bar represents basic employee benefits.

Maybe your company offers only one medical plan option. Maybe your company does not contribute money for workers’ health savings accounts if they elect a high deductible health plan. Maybe the long-term disability offering is 100% employee-paid instead of funded by the company. Maybe telecommuting is not an option for workers at your organization.

Hershey® style benefits take care of workers’ baseline needs. These employee benefits are all about simplicity. Smaller or newer companies may start out with simple benefits as they get off the ground. With Hershey® bar offerings, the key is in the presentation. Benefits communications should be dynamic and engaging. With streamlined benefits, your company can offer non-monetary perks, like casual dress or summer half-day Fridays, to show employees they are valued.

Snickers®

This candy has it all: Nougat, caramel, peanuts, and chocolate. A Snickers® bar represents the full suite of employee benefits.

Medical, dental and vision insurance at various price points? Check. Basic and supplemental life and long-term and short-term disability insurance? Of course. Accident coverage to help pay for trips to the emergency room? Definitely. Health care, dependent care and transportation flexible spending accounts? Certainly. Employee assistance program to offer work-life guidance? Sure. Company match for the 401(K) savings plan? Affirmative. Parental leave after the birth or adoption of a child? Absolutely.

Keeping pace with the competition matters in recruitment and retention. Snickers® style benefits offer something for the widest employee demographic. Not every worker will enroll in each benefit. Offering possibilities creates and maintains a satisfied workforce.

Mounds®

This candy’s chocolate and coconut combination is not for everyone’s sweet tooth. But it does have its loyal followers.

A Mounds® bar represents out-of-the-box employee benefits. Your company offers employees the chance to buy supplemental long-term care insurance. That benefit is attractive to the sandwich generation. Between caring for aging parents and raising children, they need to think about their own future. Your company has a student loan repayment program. Such a benefit is golden for recruiting and retaining Millennial and upcoming Gen Z employees. Members of the Class of 2016 graduated college with an average debt of $37,172, according to Student Loan Hero. Your company takes care of its workers’ furry friends by offering voluntary pet insurance. Vet bills can add up, so this coverage gives employees peace of mind. The organization could have a pet-friendly office, so instead of finding a pet daycare, employees work alongside dogs and cats.

Not every corporation offers benefits like these and they make yours stand out. Mounds® style benefits appeal to fringe groups of employees. Your company offers standard benefits too, but uncommon offerings make workers feel appreciated.

Hershey®, Snickers® or Mounds®? No matter the flavor of your employee benefit offerings, they should sweeten the deal to hire and keep the brightest workers.

 

Written by Danielle Love

Danielle is a benefits communications specialist, working on behalf of clients to write, edit and design dynamic print and virtual communications. She also manages the Trion Communications blog, which highlights the practice’s diverse areas of expertise.

Trion Communications Danielle.Love@trion-mma.com

No Such Thing as Normal

No Such Thing as Normal

[Dear reader: To fully share our team’s diverse perspectives with you, we have asked our summer interns to contribute to our blog during the time they are with us. These young professionals, who are preparing to lead the next generation of marketers and communicators, bring a unique and valuable voice to the conversation. You can learn more about each of our interns through their bylines at the bottom of their posts.]

In today’s world, the majority of people try to conform to what they are told is “normal.” We are constantly told how we should look and act through multiple media outlets. We are taught to have original ideas, but not to let those ideas stray too far from this so-called “normal.”

By trying to fit into the dull world of normal, however, we miss out on the beauty of being an individual.  We all look, think, and feel differently. We can’t expect a circle to meet the requirements of a square. But to be normal, this is exactly what is expected of us.

Ryder loves sporting unique hairstyles.

Ryder loves sporting unique hairstyles.

My nephew Ryder is my inspiration on embracing my individuality. In his short 8 years of life, Ryder has had multiple different hairstyles. He’s had hair past his waist, which made many people mistake him for a girl. He’s had blue Mohawks and rainbow hair. He now rocks the galaxy look (shown in the photo above), with a shaved hair patch in the shape of a heart. He’s never once cared what people have said or whispered about him. He always says, “I don’t care. This is me and I like who I am.”

As a marketer, I think about Ryder and the other people in the world like him. I want to be able to reach them and express my message to them. As a marketer, however, I also see the challenge in reaching the people who aren’t like him — the people who are afraid to be themselves and let their true colors shine through.

I want to reach them and, hopefully, give them the confidence to be who they truly are. There is no such thing as normal, and that’s part of what makes life worth living.

Samantha Causland is a senior marketing student at Philadelphia University in Philadelphia, PA. The aspect of marketing she’s most interested in is consumer behavior and understanding how to position products so that they appeal to the consumer. Samantha aspires to be the head of a marketing team one day, but for now is looking forward to graduating and landing her first position with a great marketing team.

Written by Trion Interns

Trion Communications jill.diffendal@gmail.com