5 Design Standards That Improve Your Communications

5 Design Standards That Improve Your Communications

Ever wonder why some communication materials get more attention than others? If the message is solid and the delivery method matches your employees’ preferences, your collateral should hit the mark. Does it have your logo? Check. Does it use the company colors? Check. It should grab employee’s attention, right? Well, does it include five design standards?

Although “art” can be subjective, good design is not open to as much interpretation.

Good design plays an important role in educating employees about benefits. This is especially true for “visual learners,” folks who prefer to learn by seeing, versus hearing or touching. Whether you create the design or approve a design produced by a vendor, you should understand how various elements work together. These design standards are valuable to engage the workforce with your collateral.

As a designer who has developed benefits-related and other types of communications for more than 20 years, let me share five design standards for your communications. They’re presented in an infographic, of course.

5 Design Standards for Your Communications
5 Design Standards for Your Communications
5 Design Standards for Your Communications
5 Design Standards for Your Communications
5 Design Standards for Your Communications

Written by Aaron Roshong

Aaron creates design concepts that use our clients’ unique style guidelines and branding to visually engage their employees. He also creates custom marketing designed to engage new business prospects, and oversees our graphic design team, providing art direction and design for all media.

Trion Communications aaron.roshong@trion-mma.com