Employee communications videos are an increasingly viable and popular way to connect and engage with your staff. While you still may choose other methods for your internal communications (multiple channels are important to make sure your message is heard), adding video to your toolkit is a beneficial way to bring your communications to life. Video grabs employees’ attention faster than email, long presentations, large documents, or lengthy team meetings.
One major reason for the popularity of videos is that they are fast, interactive and entertaining ways to digest information. Data shared by YouTube shows that people watch one billion hours of video on the platform every day. Another benefit of video is analytics. Statistics give you the ability to see how many people viewed your employee communications videos, assess your video strategy, and adjust that strategy if needed.
Employee Communications Videos Connect With Younger Employees
Employee communications videos help you stay relevant in the changing workplace. Gen Z, people born after 1994, has started to graduate college and find jobs. This wave of new employees shows preference for video. A study by Awesomeness shows this generation watches an average of 68 videos each day.
It’s vital to make sure employee communications videos are mobile friendly, since Gen Z can’t remember a time before cell phones. Their preferred way to consume videos is on their phones. Make sure all your employees hear, understand and remember important internal messages by adding video your communications mix.
Short and Sweet Employee Communications Videos Win Attention
Being mindful of your video’s length is a proven way to ensure your message reaches the most viewers possible—and keep their attention. Wistia, a video hosting platform, looked at 564,710 videos and more than 1.3 billion plays to determine the relationship between video length and viewer engagement. What they discovered is viewer engagement is steady up to 2 minutes.
After that two minute mark, there is a significant drop off in viewers. This suggests short and sweet is the best policy. If your employee communications video needs to be longer, put the most important information within the first two minutes.
Adding video to your toolkit is another useful way to bring your employee communications to life. It’s a necessary tool for communications teams who want to ensure all employees receive and pay attention to important messages.
I just got back from a great conference designed to help graphic designers hone their technical skills and people who run creative agencies (like me) hone their businesses. It was soooo inspirational, I felt almost giddy being there. To my curious, ambitious, and introspective self, it was five days of pure bliss: Traveling with a pack of creatives, hopping from one 45-minute session to the next, learning how to, among other things, apply better process to our practice, design our best lives, and “shut our monkeys” (e.g., quiet that inner voice that says you can’t …).
I felt like a kid in a candy store. I was so excited, that after each session, I wanted, no, I NEEDED to talk about it. But when I looked for someone close by to say, “Wow, wasn’t that awesome??” I was met with this:
We just listened to the genius futurist on the stage predict that, in the not-too-distant future, graphic designers will be designing human tissue instead of websites. Who wants to discuss? Anyone?
Despite my incredibly focused staring or twitching leg, nobody on either side of me EVER looked up. I was starting to feel very alone until I reminded myself of what I tell clients every day – that burying your face in your smart phone is more than just accepted protocol; nowadays, it’s the way of the world. And not just for employees in retail or manufacturing environments, who don’t sit behind a computer. But, apparently, also for people who are sitting practically on top of you in a cramped conference hall.
The bottom line? We all better get used to it and adjust our communications strategies accordingly.
More mobile—that’s the takeaway. If your communications strategy does not holistically include this approach (along with other media, of course), you’re missing the mark. In the quest to meet employees where they are, know that, by all accounts, they’re on their phones and tablets. So you must be there as well.
There are lots of ways to do it:
- Develop a mobile-optimized benefits website
- Push out content and reminders via text
- Create a simple video using a cloud-based platform like Brainshark that’s easily accessible from any device, anywhere
Options like these are worth exploring. Because if you’re waiting for them to look up and pay attention to your traditional communications, you may be waiting for a while. You know what they say: “If you can’t beat them, join them.”
For my part, I took my own advice. By day two I had stopped feeling sorry for myself and started texting with a colleague who was also at the conference. Sure, it wasn’t the same as huddling with the strangers around me—or even meeting someone new—but it did the trick just the same.